Top 10 Statistics you should know on Video Marketing

Apr 8, 2020Digital Marketing

The rise in the importance of video marketing is well documented, and the tremendous growth that video content has seen looks to continue well past 2020.

Video continues to be one of the most effective elements of a successful digital marketing strategy, due to its capacity to attract viewers attention whilst simultaneously inform, educate & entertain. Video content continues to fulfil a multitude of roles more efficiently & effectively compared to its written & audible counterparts. Not only is it more enjoyable to digest visual information, but it’s easier, and thus more likely, to be shared. Video captivates people, providing brands with a channel by which they can demonstrate their authenticity & relevance, creating narratives that resonate with their audience. Video helps to build brand identity, to foster engagement, and, quite simply, to tell your story. And this is important, particularly in a commercial environment where levels of trust in brands play an ever greater role in informing purchasing decisions. Crucial in the cultivation of personal connections to brands, the power of video to establish an active & loyal audience which consistently engages with and shares your content is unrivalled. These features, to name but a few, are the reasons why video has become a remarkably powerful & important feature of the digital marketing landscape today.

Below we have compiled what we believe to be the top ten statistics demonstrating the importance of video marketing in the digital landscape today.


A website is 53 times more likely to reach the front page of Google if it includes video (Insivia)

This might be the most important statistic that features in this list. If you are not on the front page of Google then let’s face it, you are nowhere. You are practically invisible to your target audience and they are far more likely to choose your higher ranking competitors unless you do something about it and begin to rank higher. SEO is a complex process and no matter what anybody else says, it takes time & effort. There is no quick fix. You have to be relevant. One of the reasons why having a video on your landing page is so important is not only because it imbues your brand with a sense of professionalism, but that it captures the attention of the viewer and entices them to stay on your website.


81% of businesses use video as a marketing tool — up from 63% over the last year (Hubspot)

Video remains a key priority as both usage and spend on video marketing are likely to increase yet again in 2020. The continued rise in the prominence of video marketing year after year has made marketers feel more positive than ever about the return on investment offered by video, “as it continues to strongly influence traffic, leads, sales, & audience understanding” – hubspot.comAs demand for video content increases, brands must be aware that without employing video as a central pillar of their digital marketing strategy, they will be left behind their competitors. Consumers continue to use video as an integral part of their journey & relationship with brands, looking to video to solidify their personal connection to brands as well as relying on video content to be informed, entertained & impressed.


Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Insivia)

One of the best things video has going for itself is that, as a form of content, it is incredibly easy to digest the information on display and not only desirable, but fashionable, to share. Everyone wants to be aware and kept up to date of the latest trends, and this is what keeps video content so dominant. Because it is easy to share it can have a massive reach, engaging a global audience whilst still fostering personal connections to your brand.


Including a video on your landing page can boost your conversion rate by up to 80% (Unbounce)

It’s a fact. Having video content on your website, as long as it is relevant, genuine, and of good quality, will boost your SEO & increase your ranking on Google. Videos help keep users on your website longer and also keep them more engaged, reducing the dreaded bounce rate. “The average user spends 88% more time on a website with video” – That fact alone is enough to prove how much more engaging video content is to most demographics. This could also have something to do with the fact that viewers retain messages better when they view it in a video, compared to written form. If you want people to stay on your website, get their attention by adding useful video content.


72% of customers would rather learn about a product or service by way of video (HubSpot)

“Not only do videos keep users more engaged, but they also play a rather important role in their decision-making process” – The power of video marketing is hugely important to the customer throughout the entire buyer journey, and with more and more people looking to videos to learn more about specific products and services, this looks to increase in the coming years. With internet giants like Google describing videos as ‘indispensable’, you know you’re on the right path if you are including video in your digital marketing strategy. It is no surprise that Youtube is the second most popular website on the internet, after Google.


Social video generates 12 times more shares than text and image content combined (G2 Crowd)

Social media channels such as Facebook, Instagram, TikTok, & now even LinkedIn can bring wonderful platforms for you to distribute your video content. If your video can capture even a small portion of the audience’s attention then this can lead to further shares amongst members of that audience. It is so easy to share video content, but it is also trendy and fashionable to do so. Everyone wants to be up to date with the latest gossip or the latest video, keen to make sure they are not the last to see it. This is one of the most defining features which make video so influential. After all, sharing is caring. And if people aren’t sharing your content then they most likely either don’t care about you or your message.


85% of consumers want to see more video content from brands & businesses they support (HubSpot)

You have an opportunity through way of video content to cultivate a loyal & engaged following who share your content and thus further widen your reach. Demand for video content is increasing and you want your brand to be the one to supply your audience with content that can increase awareness of your products & services whilst also converting them into customers. Don’t get left behind. The preference for video content is not just limited to entertainment purposes. Video extends to brands too. Studies show that over half of consumers want to see more video content from a brand or business they support – For brands to attract and then keep their audience’s attention, video is a good way to go.


64% of consumers will make a purchase after watching branded videos on social platforms (Tubular Insights)

“A survey conducted by Wyzowl showed that nearly 8 out of 10 users have made a purchase after having watched the brand’s video – This is a revealing statistic in regard to the power of video to persuade. Video content appears to be one of the most effective methods of converting viewers into buyers. This is due to its ability to capture their attention whilst making them feel that they not only need a specific product or service but that they understand how it works and believe they will be able to use it. Video helps fundamentally drive sales because it empowers people to feel that they can gain access to & then use your products more easily.


Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)

This shows just how important video is in relation to the wider digital marketing landscape today. Video is, as we have already mentioned, a robust and powerful method of communication which can garner solid returns on investment. Driving traffic to your website, generating leads and boosting engagement, it is unsurprising that more money is spent on mobile video advertisements than all other forms of content ad spending combined.


By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)

We finish our list of the top ten statistics on video marketing for 2020 with this. 1 million minutes. Per second. That is an insane amount of content. An insane amount of data and information. The point here is simply to notice that the demand for video content is only increasing, particularly when compared to older more traditional forms of content such as written text & audio. More and more consumers are looking to video to learn about products and then, in turn, to buy these products. People will likely not buy your products or purchase your services if they do not trust you, and it is self-evident from the other 9 statistics that video is a fantastic way by which you can build brand identity, increase feelings of trust and, in dong so, build a loyal & engaged following.

As a method of communicating to consumers, video has taken the industry by storm – now a primary focus. Cultivating an understanding of video marketing is crucial for digital marketers who aim to produce and distribute engaging content that will resonate with their audience. Like it or not, brands today must incorporate video in their marketing strategies in order to remain competitive and relevant.

Stay tuned for the next blog post!